www.wired.com

WIRED MAGAZINE

Time and time again Wired magazine comes out with the most well rounded articles I have ever read. Sure, tons of publications pump out quirky headlines, amusing stories and new spins on the records of the past, but it's a rare occassion when you can say a story is smart, funny, educational and entertaining. Wired meets that tall order ALMOST every issue.

Case in point; HOW TO BEHAVE: NEW RULES FOR HIGHLY EVOLVED HUMANS. The piece is written by Brad Pitt and promotes his new movie Inglorious Basterds.

The piece is a how to's of supremed douchness..How TO and NOT be a douche. Numerous questions are posed by "readers" with varying topics and interests. Below is an example of a question from HOW TO BEHAVE: NEW RULES FOR HIGHLY EVOLVED HUMANS;

I exaggerated my salary on my online dating profile. Should I fess up?
Hell no. Everyone lies online. In fact, readers expect you to lie. If you don't, they'll think you make less than you actually do. So the only way to tell the truth is to lie.

Clearly the "ironic" answer.... The next one is my favorite and I totally concur with the reader response.

Can I answer my cell during a movie if it seems urgent?
Never. It may be a brief interruption—just a few seconds—but what if someone sitting near you is trying to make a decent bootleg? Did you ever think of that? Now all those street-corner copies are permanently defiled by your so-called "emergency." Don't be so damn selfish.

The piece continues with similar questions that both educate and entertain,,,oh yeah, and make you laugh...They achieve the honor of most well rounded article by providing

- Relevant content that applies directly to the reader
- Promotional integration that truly fits. Brad Pitt is an actor with many facets..The article is a reflection of that and seamlessly builds in the Inglorious Basterds identity with the sub headlines
- The responses to the questions are both compelete insanity and totally on point. When they say you should take your "bluetooth headset" off when your not using it, that makes total sense....
- The photoshoot that was done to marry with the Q&A were almost stand alone---I could have been happy with the pictures and a quick caption!

Wired rules...FYI: Not only can you see it in print, but Wired has it online as well..Why, because they rule.